Amhara Satellite Radio and Television (ASRAT) is established to provide fair and unbiased information to the people of Amhara. The primary objectives and purposes of ASRAT media is to report on news-worthy events of the Amhara in particular and of Ethiopia in general; to promote the history, identity, and culture of the Amhara people; to provide a platform for Amhara focused organizations, intellectuals, politicians, and human right and political activists to express their views, debate those views openly.
ASRAT reports on discussions and meetings of the Amhara people in particular and Ethiopians in general, as well as organizations and parties, focused on the Amhara and Ethiopians; It investigates and disseminates the inhumane treatments the Amhara people suffer under any circumstance to the Amhara people, to Ethiopians, and to the international community.
ASRAT believes that ethical journalism strives to ensure the free exchange of information that is accurate, fair, and thorough. An ethical journalist acts with integrity. We believe that journalists should be honest and courageous in gathering, reporting, and interpreting information.